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By J Sampath, Founder, JB Soft System Recently, a fascinating incident showed how perceptions can shape conversations and drive momentum far beyond traditional marketing. A young man from Koomapatty, a small village in Virudhunagar district, Tamil Nadu, created a short video reel describing it  with some exaggeration  as “heaven on earth.” That one statement, though clearly overstated, caught people’s attention ...

In the grand design of life, nothing exists in isolation. Like a puzzle where every piece has its unique place, every person, every moment, and every experience holds value – no less, no more. To see the whole picture, not even a single piece can be ignored. That is the principle of inclusion, balance, and empathy. Everyone Is Important Each ...

We are proud to mark 24 years of JB Soft System – a journey that began in 2001, driven by a passion for technology and a commitment to delivering value. Thanks to the trust of our clients, the support of our partners, and the hard work of our team, we’ve grown from a vision to a trusted digital solutions company ...

Today, 23rd May, is the birthday of our beloved Guru Mahatria. Let`s celebrate with Devotion & Gratitude… Guru Brahma Guru Vishnu Guru Devo Maheshwaraha Guru Saakshat Para Brahma Tasmai Sree Gurave Namaha Matha, Pitha, Guru, Deivam – these are the four creators of every human being. I am truly blessed to have been gifted with all four in my life ...

Leadership that endures. Values that inspire. I had the privilege of reconnecting with PDG Rtn A Sampath Kumar, who was my District Governor during my Rotary Presidential year in 2011-12. Even after more than a decade, he remains the same—radiating positivity, nurturing others’ growth, and leading by example in both Rotary and professional life. True leaders don’t just hold positions—they ...

In today’s world, competition has been glorified to the extent that it becomes a default setting in our minds. From childhood, we’re conditioned to compare, outperform, and strive to be better than others – often without realizing that this constant race strips us of peace and connection. Man, by nature, is attention-seeking. We seek acknowledgment, appreciation, and recognition to feel ...

I wanted to share a great opportunity for your sales team! My brother, J Senthil Murugan, runs JB Virtual Business School, and they’re offering a 2-day online course on Sales Psychology – just 1 hour per day! It’s designed to help your sales team gain quick insights into understanding customer behavior, improving their sales skills, and closing more deals. The ...

In every battle – whether in business, leadership, or life – victories are celebrated. Success is often measured by the wars we win, the targets we meet, and the milestones we achieve. But there is something far more important than the war itself – The trust of the people who chose to walk with you. Imagine a battlefield. Amidst the ...

In business, waiting is expensive. Whether we are waiting or making others wait, the cost is invisible – but real. It slows down progress, demotivates people, drains energy, and disrupts flow. Waiting for a response… Waiting for a go-ahead… Waiting for a decision, approval, or missing information… These delays don’t just consume time – they cost momentum, morale, and money. Every ...

In a world that’s always buzzing – pinging with notifications, packed with meetings, and overflowing with advice – we often forget the silent power of space. Not physical space alone, but emotional, mental, and creative space. The space to think. To feel. To make mistakes. To grow. Whether it`s business or personal life, we tend to overextend our presence in ...

Freedom isn’t just a political or philosophical ideal – it’s a powerful force in business too. As a business leader, you are not just a manager or an operator. You are a creator. A choice-maker. You are building something not just for yourself, but for your team, your family, your clients, the government, and the society at large. Yes, you ...