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Right to Right is easy. Anyone can do it. It is natural, reactive, and effortless. When someone treats us well, responding well comes automatically. There is no inner conflict. No pause. No conscious effort. At work, on the road, inside our homes, with neighbours, on a bus, or when we step into a new environment – responding *good to good* feels ...

Morning Thoughts By J Sampath, Founder & CEO of JB Soft System Profit-making companies will sustain. Loss-making companies must pause. Loss-making companies running on borrowed money must be stopped. Loss-making companies burning other people’s money must be questioned. Loss making is not a strategy. A business collapsing is not just a business collapsing-it is the collapse of families, careers, suppliers, small ...

In today’s competitive world, every business wants to grow faster, serve better, and operate more efficiently. But while many business owners focus on marketing, sales, and expansion, they often ignore one of the most powerful growth tools available to them – SOPs. Yes, Standard Operating Procedures are the real secret behind every fast-growing and professionally run company. What Exactly Is an ...

For centuries, anthropology has shown us a repeating pattern in human society: power and resources tend to concentrate in the hands of a few. From ancient kingdoms to modern corporations, the story often looks the same – a small group owns, controls, and decides, while the majority follow the rules laid out for them. In today’s world, the pattern appears ...

In business, we often believe that constant reminders bring results. But there is a very fine line between following up and spamming. Sending the same message again and again… Forwarding content every single day… Pushing for a response without understanding the prospect’s readiness… These are not follow-ups – these are interruptions. A real follow-up begins with understanding the mind of the ...

In today’s fast-changing world, technology and AI are becoming central to how we do business. But amidst all the noise, we must remember one simple truth – technology is a tool, not your boss. Artificial Intelligence can assist, automate, and accelerate your work. It can analyze data, draft content, or optimize your marketing. But it cannot lead your vision, replace ...

In cricket, a good batsman is never at the mercy of the bowler. He doesn’t complain about the bowler’s pace, swing, or aggression. Instead, he focuses on his skill, timing, and calmness. In fact, it’s the toughest bowlers who bring out the best in a batsman – they make his talent visible to the world. Without challenges, even the most ...

As the CEO of JB Soft System, I am happy to share our wonderful experience at the Rotary India Leadership Conclave – Lead25, held on August 23 and 24 at the Chennai Trade Centre. The event brought together leaders, entrepreneurs, and changemakers from across the country, and we were proud to be part of it. Our stall (No. 100) received ...

In both business and life, the strongest relationships are not held together by contracts but by mutual respect, trust, and understanding. Agreements are, at best, like fences they define boundaries, but they cannot create connection. What is the use of a fence if there is no open space within? What is the value of a document if the heart and ...

In today’s highly connected world, small businesses and professionals cannot afford to miss the power of WhatsApp. With more than 500 million active users in India alone, WhatsApp has become the easiest and most cost-effective tool to reach your customers directly – and WhatsApp Status is a hidden gem many businesses are yet to fully utilize. Why WhatsApp Status Works for ...

By J Sampath, Founder, JB Soft System Recently, a fascinating incident showed how perceptions can shape conversations and drive momentum far beyond traditional marketing. A young man from Koomapatty, a small village in Virudhunagar district, Tamil Nadu, created a short video reel describing it  with some exaggeration  as “heaven on earth.” That one statement, though clearly overstated, caught people’s attention ...